AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adservice Media has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Finance, Financial Management and 70 other categories.
AdAction is leading in Business & Industry, Arts & Entertainment, People & Society, News & Media and 52 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, United States and 34 other countries.
Adservice Media is leading in Denmark, Finland, Latvia, Faroe Islands and 17 other countries.