Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 122 other categories.

2 Adtegrity is leading in Online, Baseball, Fashion & Modeling, Football and 4 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 60 other countries.

2 Adtegrity is leading in India, United Arab Emirates, Hong Kong, Micronesia and 5 other countries.