Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 105 other categories.

2 Adtegrity is leading in Adult, Celebrities & Entertainment News, Online, Video Games and 7 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 42 other countries.

2 Adtegrity is leading in India, Venezuela, Viet Nam, Oman and 2 other countries.