Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 100 other categories.

2 Adtegrity is leading in Adult, Video Games, Online, Baseball and 11 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 45 other countries.

2 Adtegrity is leading in Algeria, Tunisia, United Arab Emirates, Qatar and one other country.