Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 103 other categories.

2 Adtegrity is leading in Adult, Video Games, Online, Fashion & Modeling and 11 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 40 other countries.

2 Adtegrity is leading in India, Belize, Tunisia, Viet Nam and 5 other countries.