Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 94 other categories.

2 Adtegrity is leading in Adult, Fashion & Modeling, Web Hosting, Online and 8 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 47 other countries.

2 Adtegrity is leading in Brazil, Tanzania, Egypt, Bahrain and 3 other countries.