Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 94 other categories.

2 Adtegrity is leading in Adult, Celebrities & Entertainment News, Business Services, Fashion & Modeling and 9 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 46 other countries.

2 Adtegrity is leading in Australia, Saudi Arabia, Egypt, United Arab Emirates and 2 other countries.