AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 83 other categories.
AdvertPro is leading in Adult, Real Estate, Motorcycles, Soccer and 39 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 38 other countries.
AdvertPro is leading in United States, South Africa, Turkey, Brazil and 17 other countries.