AdAction is leading in Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 94 other categories.
AdvertPro is leading in Adult, Real Estate, Soccer, Relationships & Dating and 24 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 39 other countries.
AdvertPro is leading in United States, South Africa, Turkey, United Arab Emirates and 16 other countries.