Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 202 other categories.

2 AdAction is leading in Science, Social Sciences, Newspapers, Miniatures and one other category.


1 is leading in most countries, including Germany, United Kingdom, Switzerland, Austria and 79 other countries.

2 AdAction is leading in Sweden, Norway, Denmark, Malaysia and 6 other countries.