Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 202 other categories.

2 AdAction is leading in Social Sciences, Science, Casinos, Miniatures and 2 other categories.


1 is leading in most countries, including Germany, Switzerland, United Kingdom, Austria and 85 other countries.

2 AdAction is leading in Sweden, Norway, Denmark, Finland and 9 other countries.