AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 105 other categories.
BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, File Sharing and 6 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 34 other countries.
BrandReach is leading in United States, Russia, United Kingdom, China and 19 other countries.