AdAction is leading in Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 105 other categories.
BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, File Sharing and 7 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 31 other countries.
BrandReach is leading in United States, China, Turkey, Russia and 17 other countries.