AdAction is leading in Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 120 other categories.
BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, File Sharing and 3 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 51 other countries.
BrandReach is leading in United States, Brazil, Russia, China and 19 other countries.