AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 112 other categories.
BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, File Sharing and 3 other categories.
AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 39 other countries.
BrandReach is leading in United States, China, Russia, Brazil and 17 other countries.