Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 111 other categories.

2 BrightInfo is leading in Computer & Electronics, Software, Online Marketing, Business Services and 11 other categories.


1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 38 other countries.

2 BrightInfo is leading in United States, United Kingdom, India, Israel and 21 other countries.