Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightInfo is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 101 other categories.

2 BrightInfo is leading in Computer & Electronics, Software, Online Marketing, Computer Security and 12 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 31 other countries.

2 BrightInfo is leading in United States, United Kingdom, Israel, Australia and 14 other countries.