Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 C3 Metrics is leading in Top 10K Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 100 other categories.

2 C3 Metrics is leading in Accommodation & Hotels, Celebrities & Entertainment News, Universities & Colleges, Restaurants & Delivery and 13 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 40 other countries.

2 C3 Metrics is leading in United States, Canada, Russia, Ukraine and 7 other countries.