Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 C3 Metrics is leading in Top 10K Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Social Sciences and 92 other categories.

2 C3 Metrics is leading in Accommodation & Hotels, Car Rentals, Photography, Restaurants & Delivery and 18 other categories.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 37 other countries.

2 C3 Metrics is leading in United States, Russia, Canada, China and 10 other countries.