Market Share by Top Websites

1 Centro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Centro in all segments.

Websites Categories

1 Centro has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Travel, Car Buying and 66 other categories.

2 AdAction is leading in Business & Industry, Arts & Entertainment, People & Society, Shopping and 63 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 39 other countries.

2 Centro is leading in United States, Canada, United Kingdom, Australia and 15 other countries.