Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Connextra is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Food & Drink, E-commerce & Shopping and 18 other categories.

2 Connextra is leading in Arts & Entertainment and Gambling.


1 AdAction is leading in most countries, including Norway, Sweden, United States, Netherlands and 74 other countries.

2 Connextra is leading in Russia, Chile, Albania, Dominican Republic and 5 other countries.