Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Connextra is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Social Sciences and 90 other categories.

2 Connextra is leading in Gambling, Sports, Sports, Soccer and 25 other categories.

Geography

1 Connextra is leading in most countries, including Spain, United Kingdom, United States, Greece and 45 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 22 other countries.