AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Conteaxe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Shopping and 100 other categories.
AdAction is leading in Business & Industry, News & Media, Science, Social Sciences and 39 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 28 other countries.
Conteaxe is leading in Germany, Austria, France, Ukraine and 18 other countries.