AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Conteaxe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Shopping and 96 other categories.
AdAction is leading in Business & Industry, Science, Social Sciences, Religion & Spirituality and 35 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 41 other countries.
Conteaxe is leading in Germany, Russia, Austria, Switzerland and 9 other countries.