AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Conteaxe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Shopping and 87 other categories.
AdAction is leading in Business & Industry, News & Media, Social Sciences, Science and 45 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 42 other countries.
Conteaxe is leading in Germany, Austria, Switzerland, Ukraine and 12 other countries.