AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Conteaxe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Shopping and 91 other categories.
AdAction is leading in Business & Industry, News & Media, Marketing & Advertising, Science and 42 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 39 other countries.
Conteaxe is leading in Germany, Austria, Switzerland, Russia and 16 other countries.