AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Conteaxe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Shopping and 99 other categories.
AdAction is leading in Business & Industry, Marketing & Advertising, Social Sciences, Science and 38 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 35 other countries.
Conteaxe is leading in Germany, Switzerland, Austria, Russia and 20 other countries.