AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Conteaxe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Shopping and 86 other categories.
AdAction is leading in Business & Industry, News & Media, Marketing & Advertising, Finance and 46 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 38 other countries.
Conteaxe is leading in Germany, Austria, Switzerland, Philippines and 13 other countries.