AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Conteaxe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 81 other categories.
AdAction is leading in Business & Industry, Shopping, Marketing & Advertising, Science and 60 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 47 other countries.
Conteaxe is leading in Germany, Austria, Switzerland, Timor-leste and 20 other countries.