Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind DataXu in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 129 other categories.

2 AdAction is leading in Internet & Telecom, Marketing & Advertising, Finance, Science and 25 other categories.

Geography

1 DataXu is leading in most countries, including United States, Spain, United Kingdom, Brazil and 61 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 11 other countries.