Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 136 other categories.

2 AdAction is leading in Internet & Telecom, Marketing & Advertising, Social Sciences, Science and 27 other categories.

Geography

1 DataXu is leading in most countries, including United States, Spain, United Kingdom, Brazil and 68 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 14 other countries.