Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind DataXu in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 141 other categories.

2 AdAction is leading in Social Sciences, Science, Marketing & Advertising, Consumer Electronics and 12 other categories.


1 DataXu is leading in most countries, including United States, United Kingdom, Spain, Germany and 85 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 7 other countries.