Market Share by Top Websites

1 AdAction is leading in Top 1M Sites and The Entire Web.

2 DotAndMedia is leading in Top 100K Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 110 other categories.

2 DotAndMedia is leading in Cooking & Recipes, Magazines & E-Zines, Nursery & Playroom, Sports News and 4 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 43 other countries.

2 DotAndMedia is leading in Italy, Malta, South Africa and Thailand.