Market Share by Top Websites

1 AdAction is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DotAndMedia is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 107 other categories.

2 DotAndMedia is leading in Cooking & Recipes, Soccer, Magazines & E-Zines, Nutrition and 7 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 54 other countries.

2 DotAndMedia is leading in Italy and Slovenia.