Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Double.net is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Marketing & Advertising and 94 other categories.

2 Double.net is leading in Social Sciences, Science, Adult, Telecommunications and 12 other categories.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 43 other countries.

2 Double.net is leading in Niue, Thailand, Israel, Viet Nam and 5 other countries.