AdAction is leading in Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, News & Media, Travel, Autos & Vehicles and 67 other categories.
Double.net is leading in People & Society, Arts & Entertainment, Internet & Telecom, Science and 49 other categories.
AdAction is leading in most countries, including Norway, Netherlands, Denmark, United States and 41 other countries.
Double.net is leading in Sweden, Israel, Viet Nam, Russia and 7 other countries.