AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, News & Media and 80 other categories.
Double.net is leading in People & Society, Arts & Entertainment, Internet & Telecom, Science and 37 other categories.
AdAction is leading in most countries, including Norway, Netherlands, Denmark, Germany and 40 other countries.
Double.net is leading in Sweden, Malta, Brazil, Bosnia and 4 other countries.