AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, News & Media, Travel, Autos & Vehicles and 68 other categories.
Double.net is leading in People & Society, Arts & Entertainment, Internet & Telecom, Science and 48 other categories.
AdAction is leading in most countries, including Norway, Netherlands, Denmark, United States and 34 other countries.
Double.net is leading in Sweden, Malta, Russia, Czech Republic and 7 other countries.