AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Finance and 72 other categories.
Double.net is leading in People & Society, Arts & Entertainment, Internet & Telecom, Science and 40 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 40 other countries.
Double.net is leading in Bulgaria, Sri Lanka, El Salvador, Malta and 2 other countries.