AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, News & Media, Finance, Travel and 68 other categories.
Double.net is leading in Arts & Entertainment, People & Society, Internet & Telecom, Science and 45 other categories.
AdAction is leading in most countries, including Norway, Netherlands, Denmark, United States and 49 other countries.
Double.net is leading in Sweden, Malta, Ukraine, Israel and 4 other countries.