AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, News & Media, Travel, Autos & Vehicles and 65 other categories.
Double.net is leading in People & Society, Arts & Entertainment, Internet & Telecom, Science and 49 other categories.
AdAction is leading in most countries, including Norway, Netherlands, Denmark, United States and 34 other countries.
Double.net is leading in Sweden, Malta, Ukraine, Russia and 9 other countries.