Market Share by Top Websites

1 HOTWords is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind HOTWords in all market share segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 140 other categories.

2 AdAction is leading in Finance, Science, Social Sciences, Banking and 22 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 53 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 23 other countries.