Market Share by Top Websites

1 httppool is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to httppool in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Music & Audio and 68 other categories.

2 httppool is leading in Arts & Entertainment, News & Media, People & Society, Adult and 42 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 41 other countries.

2 httppool is leading in Bulgaria, Serbia, Slovenia, Macedonia and 13 other countries.