Market Share by Top Websites

1 httppool is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind httppool in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Music & Audio and 62 other categories.

2 httppool is leading in Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 43 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 40 other countries.

2 httppool is leading in Bulgaria, Serbia, Macedonia, Slovenia and 11 other countries.