Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 86 other categories.

2 AdAction is leading in Business & Industry, Marketing & Advertising, Social Sciences, Science and 45 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Italy, Spain, Germany and 49 other countries.

2 AdAction is leading in Sweden, Norway, Denmark, Romania and 21 other countries.