Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind Improve Digital in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, News & Media and 80 other categories.

2 Improve Digital is leading in Arts & Entertainment, Career & Education, Sports, Games and 42 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Spain, Italy, Poland and 34 other countries.

2 AdAction is leading in Sweden, Norway, Denmark, United States and 27 other countries.