Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, People & Society and 71 other categories.

2 AdAction is leading in Business & Industry, Science, Social Sciences, Marketing & Advertising and 53 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Spain, France and 62 other countries.

2 AdAction is leading in Norway, Sweden, Denmark, Austria and 19 other countries.