Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Improve Digital in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Science, Social Sciences and 70 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, Games, People & Society and 49 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Italy, Spain, Germany and 62 other countries.

2 AdAction is leading in Norway, Sweden, Denmark, Austria and 22 other countries.