Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 98 other categories.

2 AdAction is leading in Business & Industry, Marketing & Advertising, Science, Social Sciences and 48 other categories.


1 Improve Digital is leading in most countries, including Italy, Netherlands, Spain, France and 56 other countries.

2 AdAction is leading in Sweden, Norway, Denmark, Japan and 16 other countries.