Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 83 other categories.

2 AdAction is leading in Business & Industry, Marketing & Advertising, Social Sciences, Science and 46 other categories.

Geography

1 Improve Digital is leading in most countries, including Norway, Netherlands, Spain, Italy and 50 other countries.

2 AdAction is leading in Sweden, Denmark, Japan, Romania and 13 other countries.