AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, News & Media and 81 other categories.
iprom is leading in Arts & Entertainment, Games, Adult, Computer & Electronics and 34 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 44 other countries.
iprom is leading in Slovenia, Croatia, Serbia, Bosnia and 7 other countries.