AdAction is leading in Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 74 other categories.
iprom is leading in Arts & Entertainment, News & Media, Computer & Electronics, Games and 46 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 38 other countries.
iprom is leading in Slovenia, Croatia, Bosnia, Serbia and 15 other countries.