AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 84 other categories.
iprom is leading in Arts & Entertainment, News & Media, Computer & Electronics, Software and 47 other categories.
AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 44 other countries.
iprom is leading in Slovenia, Croatia, Serbia, Bosnia and 11 other countries.