AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Marketing & Advertising and 78 other categories.
iprom is leading in Arts & Entertainment, News & Media, Computer & Electronics, Games and 49 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 36 other countries.
iprom is leading in Slovenia, Croatia, Serbia, Bosnia and 10 other countries.