AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 83 other categories.
iprom is leading in Games, Adult, Sports, Computer & Electronics and 36 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 43 other countries.
iprom is leading in Slovenia, Croatia, Serbia, Macedonia and 9 other countries.