Market Share by Top Websites

1 Kixer is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Kixer in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 96 other categories.

2 Kixer is leading in News & Media, Sports, Games, Golf and 17 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 31 other countries.

2 Kixer is leading in United States, United Kingdom, Russia, Mexico and 24 other countries.