AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 105 other categories.
Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 6 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 43 other countries.
Korrelate is leading in United States, Canada, India, Cote d Ivoire and 4 other countries.