1
AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Luminate is clearly lagging behind, losing to AdAction in all segments.
1
AdAction has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Food & Drink, E-commerce & Shopping and 18 other categories.
2
Luminate is leading in Community & Society and Adult.
1
AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 48 other countries.
2
Luminate is leading in United States, India, Canada, Philippines and 36 other countries.