Market Share by Top Websites

1 Mellow Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Mellow Ads in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 108 other categories.

2 Mellow Ads is leading in Adult, Games, Animation & Comics, Video Games and 17 other categories.


1 Mellow Ads is leading in most countries, including Brazil, Russia, Indonesia, India and 56 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 38 other countries.