Market Share by Top Websites

1 Mercent is leading in Top 10K Sites and Top 100K Sites.

2 AdAction is leading in Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 92 other categories.

2 Mercent is leading in Shopping, Clothing, Games, Home & Garden and 22 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 43 other countries.

2 Mercent is leading in United States, Canada, Philippines, United Arab Emirates and 32 other countries.