Market Share by Top Websites

1 Mercent is leading in Top 10K Sites and Top 100K Sites.

2 AdAction is leading in Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 88 other categories.

2 Mercent is leading in Shopping, Clothing, Health, Home & Garden and 39 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, India, Australia and 34 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 27 other countries.