AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 104 other categories.
Pirchio is leading in Animation & Comics and Biotechnology & Pharmaceuticals.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 44 other countries.
Pirchio is leading in Italy and Philippines.