Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Predicta is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 105 other categories.

2 Predicta is leading in People & Society, Religion & Spirituality, Nutrition, Programming and one other category.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 49 other countries.

2 Predicta is leading in Brazil and Mozambique.