Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubExchange is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Science and 91 other categories.

2 PubExchange is leading in Universities & Colleges, Beauty & Fitness, Nursery & Playroom, Home & Garden and 12 other categories.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 38 other countries.

2 PubExchange is leading in United States, Canada, Mexico, Israel and 15 other countries.