Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 116 other categories.

2 Refined Labs is leading in Car Rentals, Photography, Jobs & Employment, Mobile Developers and 5 other categories.


1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 42 other countries.

2 Refined Labs is leading in Germany, Switzerland, Austria, Brazil and 12 other countries.