Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Refined Labs is still behind AdAction in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 101 other categories.

2 Refined Labs is leading in Car Rentals, Jobs & Employment, Publications, Winter Sports and 8 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 47 other countries.

2 Refined Labs is leading in Germany, Austria, Belgium, Brazil and 6 other countries.