Market Share by Top Websites

1 Relap is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Relap in all segments.

Websites Categories

1 Relap has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Computers Electronics & Technology and 10 other categories.

2 AdAction is leading in Lifestyle, Food & Drink, E-commerce & Shopping, Sports and 5 other categories.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, United States, Netherlands and 67 other countries.

2 Relap is leading in Russia, Ukraine, Belarus, Kazakhstan and 15 other countries.