Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rovion is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 124 other categories.

2 Rovion is leading in Business Services, Board & Card Games, Law and Genealogy.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 67 other countries.

2 Rovion is leading in Canada.