Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 93 other categories.

2 Sanoma is leading in News & Media, Sports, Newspapers, TV & Video and 12 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, United States and 37 other countries.

2 Sanoma is leading in Finland, Denmark, Peru, Mexico and 13 other countries.