Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind Sanoma in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 93 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Sports, Newspapers and 32 other categories.


1 Sanoma is leading in most countries, including Romania, Finland, Lithuania, Denmark and 32 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Germany and 26 other countries.