AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 92 other categories.
Sanoma is leading in News & Media, Sports, Newspapers, TV & Video and 11 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Spain and 46 other countries.
Sanoma is leading in Finland, Denmark, Peru, Mexico and 4 other countries.