Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites and Top 100K Sites.

2 AdAction is leading in Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 87 other categories.

2 Sanoma is leading in News & Media, Sports, Newspapers, TV & Video and 9 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, United States and 43 other countries.

2 Sanoma is leading in Finland, Denmark, Mexico, Peru and 5 other countries.