Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdAction is still behind Sanoma in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 98 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Sports, Newspapers and 33 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Germany and 49 other countries.

2 Sanoma is leading in Lithuania, Finland, Denmark, Romania and 33 other countries.