Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 86 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Sports, Newspapers and 29 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Germany and 35 other countries.

2 Sanoma is leading in Romania, Finland, Lithuania, Denmark and 26 other countries.