Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites and Top 100K Sites.

2 AdAction is leading in Top 1M Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 98 other categories.

2 Sanoma is leading in News & Media, Newspapers, Jobs & Employment, Fashion & Modeling and 6 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Spain and 44 other countries.

2 Sanoma is leading in Finland, Denmark, Peru, Mexico and 9 other countries.