AdAction is leading in Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Science, Social Sciences and 98 other categories.
Scupio is leading in Clothing, Nursery & Playroom, Publications, Investing and 12 other categories.
AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 45 other countries.
Scupio is leading in Taiwan, Hong Kong, China, Australia and 6 other countries.