Market Share by Top Websites

1 SiteScout is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to SiteScout in all segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Internet & Telecom and 220 other categories.

2 AdAction is leading in Social Sciences, Catering, Office Products and Associations.

Geography

1 SiteScout is leading in most countries, including United States, India, Canada, Spain and 138 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and one other country.