Market Share by Top Websites

1 SiteScout is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to SiteScout in all segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 213 other categories.

2 AdAction is leading in Social Sciences, Camps, Catering, Office Products and one other category.

Geography

1 SiteScout is leading in most countries, including United States, India, Indonesia, Canada and 137 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 4 other countries.