Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 100 other categories.

2 Six Apart Advertising is leading in Humor, Beauty & Fitness, Fitness, Cooking & Recipes and 16 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 45 other countries.

2 Six Apart Advertising is leading in India, Hong Kong, Nigeria, Saudi Arabia and one other country.