Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Social Sciences and 102 other categories.

2 Six Apart Advertising is leading in Humor, Animation & Comics, Celebrities & Entertainment News, Mental Health and 4 other categories.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 50 other countries.

2 Six Apart Advertising is leading in Argentina, Libya, Pakistan and Tanzania.