AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 80 other categories.
AdAction is leading in Business & Industry, Shopping, Science, Social Sciences and 57 other categories.
Smowtion is leading in most countries, including Argentina, Spain, United States, India and 101 other countries.
AdAction is leading in Norway, Sweden, Netherlands, Denmark and 12 other countries.