Market Share by Top Websites

1 Sortable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Sortable in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Lifestyle, Food & Drink, E-commerce & Shopping, News & Media and 10 other categories.

2 Sortable is leading in Games, Community & Society, Arts & Entertainment, Computers Electronics & Technology and 6 other categories.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 43 other countries.

2 Sortable is leading in United States, United Kingdom, Canada, Australia and 37 other countries.