Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Specific Media is still behind AdAction in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Science and 84 other categories.

2 Specific Media is leading in People & Society, Food & Drink, Religion & Spirituality, Tourism and 37 other categories.


1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 36 other countries.

2 Specific Media is leading in United States, Spain, United Kingdom, France and 30 other countries.