Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Science, Arts & Entertainment and 86 other categories.

2 Specific Media is leading in People & Society, Food & Drink, Computer & Electronics, Religion & Spirituality and 37 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, France and 38 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 25 other countries.