Market Share by Top Websites

2 AdAction is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Computer & Electronics and 98 other categories.

2 AdAction is leading in Business & Industry, Marketing & Advertising, Music & Audio, Finance and 41 other categories.


1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, India and 46 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Romania and 21 other countries.