Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites and Top 100K Sites.

2 AdAction is leading in Top 1M Sites.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Computer & Electronics and 98 other categories.

2 AdAction is leading in Business & Industry, Science, Social Sciences, Marketing & Advertising and 35 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 47 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Germany and 22 other countries.