AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Specific Media has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Computer & Electronics and 99 other categories.
AdAction is leading in Business & Industry, Marketing & Advertising, Finance, Music & Audio and 40 other categories.
Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 42 other countries.
AdAction is leading in Sweden, Norway, Netherlands, Japan and 18 other countries.