Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Specific Media in all market share segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Shopping, Computer & Electronics, Travel and 95 other categories.

2 AdAction is leading in Business & Industry, Arts & Entertainment, Music & Audio, Marketing & Advertising and 47 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 41 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Romania and 28 other countries.