AdAction is leading in Top 1M Sites.
Specific Media has better usage coverage in more websites categories. Including People & Society, Shopping, Computer & Electronics, Travel and 92 other categories.
AdAction is leading in Business & Industry, Arts & Entertainment, News & Media, Marketing & Advertising and 43 other categories.
Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 35 other countries.
AdAction is leading in Sweden, Norway, Netherlands, Romania and 27 other countries.