AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 84 other categories.
AdAction is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 49 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 29 other countries.
SpecificClick is leading in United States, France, United Kingdom, Indonesia and 27 other countries.