AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, News & Media and 85 other categories.
AdAction is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 46 other categories.
SpecificClick is leading in most countries, including United States, United Kingdom, France, Brazil and 29 other countries.
AdAction is leading in Sweden, Norway, Netherlands, Denmark and 25 other countries.