AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, News & Media and 77 other categories.
AdAction is leading in Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 68 other categories.
AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 33 other countries.
SpecificClick is leading in United States, France, Brazil, India and 18 other countries.