AdAction is leading in Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 83 other categories.
AdAction is leading in Business & Industry, Shopping, Internet & Telecom, Science and 48 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 33 other countries.
SpecificClick is leading in United States, United Kingdom, Indonesia, France and 30 other countries.