AdAction is leading in Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 77 other categories.
AdAction is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 55 other categories.
SpecificClick is leading in most countries, including United States, United Kingdom, Indonesia, Brazil and 32 other countries.
AdAction is leading in Sweden, Norway, Netherlands, Denmark and 28 other countries.