AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 76 other categories.
AdAction is leading in Business & Industry, Shopping, Internet & Telecom, Music & Audio and 57 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 36 other countries.
SpecificClick is leading in United States, France, United Kingdom, Indonesia and 23 other countries.