AdAction is leading in Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 84 other categories.
AdAction is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 50 other categories.
SpecificClick is leading in most countries, including United States, India, Indonesia, France and 27 other countries.
AdAction is leading in Sweden, Norway, Netherlands, Denmark and 22 other countries.