AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 74 other categories.
AdAction is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 50 other categories.
AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 36 other countries.
SpecificClick is leading in United States, United Kingdom, France, Brazil and 24 other countries.