Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Spongecell is still behind AdAction in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 93 other categories.

2 Spongecell is leading in Health, Online Marketing, Mental Health, Conditions & Diseases and 14 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 46 other countries.

2 Spongecell is leading in United States, Italy, Israel, United Arab Emirates and 4 other countries.