Market Share by Top Websites

1 is leading in The Entire Web.

2 AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Games and 69 other categories.

2 AdAction is leading in Business & Industry, Shopping, Marketing & Advertising, Science and 64 other categories.


1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 33 other countries.

2 is leading in Germany, Austria, Switzerland, Russia and 25 other countries.