Market Share by Top Websites

1 is leading in The Entire Web.

2 AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Games, Video Games and 64 other categories.

2 AdAction is leading in Business & Industry, Shopping, News & Media, Science and 62 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 36 other countries.

2 is leading in Germany, Austria, Switzerland, Russia and 21 other countries.