Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 77 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, News & Media, Health and 62 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 36 other countries.

2 TripleLift is leading in United States, United Kingdom, Italy, France and 19 other countries.