Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 88 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Health, Home & Garden and 34 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 42 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, India and 9 other countries.