Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Science, Social Sciences and 76 other categories.

2 TripleLift is leading in Sports, Food & Drink, Arts & Entertainment, Cooking & Recipes and 55 other categories.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 32 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, France and 20 other countries.