Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind TripleLift in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 77 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Health, Home & Garden and 43 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 37 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, India and 14 other countries.