Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdAction is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Games and 15 other categories.

2 AdAction is leading in Food & Drink, Finance, Home & Garden, Heavy Industry & Engineering and one other category.

Geography

1 Underdog Media is leading in most countries, including United States, Poland, Romania, United Kingdom and 80 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 9 other countries.