Market Share by Top Websites

1 AdAction is leading in Top 1M Sites and The Entire Web.

2 Underdog Media is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Science, Social Sciences and 92 other categories.

2 Underdog Media is leading in Arts & Entertainment, Computer & Electronics, Software, Humor and 23 other categories.


1 Underdog Media is leading in most countries, including United States, Canada, United Kingdom, India and 31 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 27 other countries.