Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdAction is still behind Underdog Media in all market share segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 73 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, News & Media, Technology News and 27 other categories.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 29 other countries.

2 Underdog Media is leading in United States, United Kingdom, India, Canada and 24 other countries.