Market Share by Top Websites

1 AdAction is leading in Top 1M Sites and The Entire Web.

2 Underdog Media is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Social Sciences, Science and 84 other categories.

2 Underdog Media is leading in Arts & Entertainment, Computer & Electronics, Games, Software and 26 other categories.


1 Underdog Media is leading in most countries, including United States, Canada, India, United Kingdom and 36 other countries.

2 AdAction is leading in Norway, Sweden, Netherlands, Denmark and 29 other countries.