Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdAction is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 83 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, News & Media, Technology News and 38 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, Germany, Canada and 40 other countries.

2 AdAction is leading in Sweden, Norway, Netherlands, Denmark and 20 other countries.