Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 96 other categories.

2 WebTrends Ads is leading in Law, Law & Government, Consumer Electronics, Computer Hardware and one other category.


1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 42 other countries.

2 WebTrends Ads is leading in China, Philippines, Morocco, Israel and 5 other countries.