AdAction is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 94 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 30 other categories.
AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 42 other countries.
zapunited is leading in India, Syrian Arab, Hungary, Iraq and one other country.