Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, News & Media and 84 other categories.

2 zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 28 other categories.

Geography

1 AdAction is leading in most countries, including Sweden, Norway, Netherlands, Denmark and 40 other countries.

2 zapunited is leading in India, Pakistan, Singapore, Hungary and 6 other countries.