Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 AdEngage has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 52 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 49 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 75 other countries.

2 AdEngage is leading in China, Pakistan, Bangladesh, Egypt and 8 other countries.