Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Arts & Entertainment and 92 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Finance, Email and 23 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Great Britain, Russia and 108 other countries.

2 Adfusion is leading in Canada, Puerto Rico, Pakistan, Belize and 2 other countries.