Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Arts & Entertainment and 70 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Internet & Telecom, Finance and 36 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 84 other countries.

2 Adfusion is leading in Canada, Philippines, Puerto Rico, Cyprus and 8 other countries.