Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 91 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 41 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, France, Germany and 60 other countries.

2 Adara is leading in United States, United Kingdom, Canada, Japan and 39 other countries.