Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, adMOST is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 78 other categories.

2 adMOST is leading in Arts & Entertainment, People & Society, News & Media, Music & Audio and 38 other categories.

Geography

1 Adara is leading in most countries, including United States, France, United Kingdom, Russia and 101 other countries.

2 adMOST is leading in Turkey, Austria, Belgium, Romania and 6 other countries.