Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel & Tourism, Community & Society, Food & Drink, Lifestyle and 9 other categories.

2 Adservice Media is leading in Finance, Sports, Computers Electronics & Technology, Gambling and 5 other categories.

Geography

1 Adara is leading in most countries, including United States, Japan, Spain, France and 88 other countries.

2 Adservice Media is leading in Denmark, Sweden, Finland, Norway and 3 other countries.