Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adservice Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Finance and 87 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 37 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 73 other countries.

2 Adservice Media is leading in Denmark, Norway, Sweden, Finland and 12 other countries.