Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 81 other categories.

2 ContentClick is leading in Sports, News & Media, Soccer, Music & Audio and 35 other categories.


1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 91 other countries.

2 ContentClick is leading in Zimbabwe, Nepal and Barbados.