Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 74 other categories.

2 Conviva is leading in People & Society, News & Media, TV & Video, Finance and 14 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 78 other countries.

2 Conviva is leading in Belgium, Pakistan, Afghanistan and Mongolia.