Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 95 other categories.

2 Conviva is leading in News & Media, TV & Video, Finance, Investing and 6 other categories.


1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 92 other countries.

2 Conviva is leading in Virgin Islands Republic, Macedonia and Trinidad and Tobago.