1
Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Adara is clearly lagging behind, losing to Demdex in all segments.
1
Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 132 other categories.
2
Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 18 other categories.
1
Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 60 other countries.
2
Adara is leading in France, Spain, Germany, United Arab Emirates and 37 other countries.