Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 137 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 19 other categories.

Geography

1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 47 other countries.

2 Adara is leading in France, Spain, Germany, United Arab Emirates and 45 other countries.