Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adara is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 134 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 20 other categories.


1 Adara is leading in most countries, including France, Spain, Germany, United Arab Emirates and 39 other countries.

2 Demdex is leading in United States, Canada, United Kingdom, Australia and 35 other countries.